Standing Out As A Blogger

standing out as a blogger

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There is one main reason I don’t always blog as often as I’d like. I mean, let’s be honest, there are lots of reasons… Insufficient hours in the day. Laziness. And sleep deprivation to the point that I can’t actually formulate a coherent sentence! (Yes they’re 2 and a half, no they don’t sleep through 😬) But the main reason is the fear that what I’m writing is nothing special. So how do you carry on and keep writing when you feel like you’re just not standing out as a blogger?

There are SO many amazing bloggers

The problem is of course, that there are just soooo many amazing bloggers out there (you can find 8 of my favourite parenting bloggers in this post). All with something more interesting to say. Or a better way of wording things. Or a cleverer writing style than me.

I’m not saying that as one of those compliment-fishing things when you then want everyone to say ‘oh no you’re amazing’ etc etc! I just see it as a fact.

The blogging market is positively saturated with talented writers. Many of whom are charismatic or entertaining or hilarious or all three. Or who lead a really interesting lifestyle, or who are experts in something they can dish out advice in. Basically they have some sort of USP which makes them stand out and be unique.

Standing out when you’re just pretty average

I, on the other hand, am pretty bloody average.

I’m not a trendy person – I don’t keep up with the latest fashions. In fact, most of my wardrobe is either threadbare crap that I’ve had since I was like 16 or baggy shapeless entities bought post-babies to hide the mum tum.

I certainly don’t have a glamorous, beautifully-styled, Insta-friendly show-home. Instagram would recoil in horror at the sight of my spare room bursting with clutter or my poorly hoovered kitchen floor 🙈

I wouldn’t describe myself as especially funny or an amazing writer or an authority on any particular subject. At the moment, if I can name what day of the week it is, I’m impressed with myself 🙈 And I’m a bit socially awkward too. (Actually a lot but I’ve got better at hiding it 🤣).

So basically, I lead a pretty average sort of a life really 😊 Yes I have twins, but there are even squillions of amazing bloggers with those too! 😂 I would describe myself as fairly normal. (I mean, with a bit of crazy thrown in, but everyone has that, deep down, right? 🤣)

standing out as a blogger

Remember why you started

So sometimes, when I go to write a blog post, I get caught up with feelings of not being good enough or interesting enough or funny enough. Most things I write, I feel like someone will either have already said it better or be about to say it better than me.

So why am I bothering?

To answer that, I have to remind myself why I started this blog in the first place. It wasn’t to stand out, or to get more followers, or to be the next big blogger (pahaha yeah right! 🤣)

It was to give me an opportunity to express my feelings in a way that I enjoy. And potentially to reach out to the odd mum who might possibly be able to relate, so that both of us would know we’re not alone in how we feel.

Who cares if you don’t stand out?

And who cares if someone else has written about exactly the same topic or made exactly the same point? We’re all writing about parenting experiences so there’s bound to be overlap.

And who even cares if they’ve made that point infinitely more eloquently and articulately than you could have done? Ultimately it doesn’t matter – we shouldn’t be in competition with anyone. Great if we agree; we can support each other.

And who cares if you’re a normal (ish) person writing about a normal (ish) life? Other normal people leading normal lives will hopefully be able to relate, so surely it’s still worthwhile to write about.

Every time I publish a post, I worry that it’s too boring or too rubbish. But then I get lovely comments from followers and readers expressing how much it resonated with them or how they could have written it themselves as it was so accurate. And considering I thought not even a single person would ever read my blog, even two or three comments like that are everything.

So in conclusion… Who cares if you don’t stand out?

Just write what makes you happy

Write what you want to write, post what you want to post. Try not to compare to yourself to others or worry too much about what others are doing. Whatever you have to say is valuable because you’re saying it.
These are the things I’m going to keep reminding myself of every time that niggling self-doubt creeps in 😊

Do you ever feel like you’re not standing out as a blogger? How do you manage the self-doubt?

Thanks for reading! Til next time,

Hannah xx

standing out as a blogger

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  1. This is so true. It’s like any movie, the story’s already been told, but can be retold from a new view. I think it’s so important for bloggers to realise that however much people say everyone can make lots of money blogging and be a big success, that’s not true. We can all be successful in our own eyes but not everyone can be the biggest and best (and what is best anyway). But if we continue to write what we want then we know we’re still doing it for the original reason (if thats still what you want to do).

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